I thoroughly enjoyed this book. Having been a visitor to sin city since the fifties I've always found fascination in the growth of the sex trade. Each of the eleven chapters details a different aspect of the industry, from porn, outcall, madams, strippers, swingers, male prostitution, and the police. the stories are written in more of a journalistic vein which gives the author more lattitude for exposition however I had hoped for a section(s) on the history and evolution of the sex industry in Southern Nevada. Most of the information is just an elaborated confirmation of what you can gather in a day in Vegas from the sex litertature you can get from the postcards and sex magazines given away freely on the streets. But several chapters ie. "The Oscars of Porn" and the chapter about "Mate Swapping" did explain areas of sexual interest that only a guide could explain without first hand knowledge. One thing that was clearly a revelation to me was the enormity of the industry and how it extends into all aspects of life, and not only in Las Vegas.The book reads easily and is enormously entertaining. It certainly takes a sympathetic view of the participantants and shows the industry from their side. I applaud Jack Sheehan's openness to withhold judgement. I also appreciated the time spent to allow the sex workers to explain how the made the psychological jump (excuse the pun) from a lay person to a service provider. Anyone who has ever wondered how the collective mind of the sex industry works will find an honest an open explanation that should lighten up even the most callous of conservatives.