UPDATE: August 11th:Pup is now 8 months old and 70+ lbs and the pole, clip, and rope, are all holding up just fine. A couple of the toys have been destroyed, but they seem easy to replace. The plastic casings still slide around, but I slide them back & it's not a big deal. The twist lock on the carabiner has come loose once, but not all the way and it didn't release. We enjoy it so much that I sent one to my mom when she got a lab puppy.Original review from March 29th:My baby puppy loved to chase the tip of an L-shaped stick he found in our yard, so when at 10 weeks and 17lbs he sat on it & broke it I knew he would enjoy having a more industrial version. I looked around at a few of these, but chose this one because of the reinforcing plastic liner inside the rope loop (where the carabiner connects), and the multiple toy types to change out.He's now 18 weeks and 38lbs, and he LOVES every bit of it. We use the braided cloth out in the yard, and the rope knot indoors (not connected to the pole). He is pulling the knot apart, but that's just puppies.Parts that seem super durable:-- the pole screws together-- the handle is ergonomically molded-- the carabiner has a twist-lock-- the rope has a plastic liner to keep it from binding on the carabiner-- the clip ring is welded to the end of the poleParts that seem not so durable:-- the rope knot is already coming apart-- I worry about the tensile strength of the clip (TBD)-- the clear plastic casing that surrounds the stitching at the bottom of the rope tends to slide up & off the part it's supposed to protect.